Sales And Marketing For An Executive Car Service
Sales and Marketing, when people here those two words they have one of two very different reactions; Either they cringe and grit their teeth or the adrenaline starts going and the blood pressure begins to elevate. Sales especially is something people hate or they love. Marketing as well but usually marketing is a bit more low pressure as opposed to sales. Sales and marketing in an executive car service or limousine company is very similar to sales in any service-based industry and at the same time it is very different.
From the perspective of a sales person for any service industry you need to truly believe in what you are offering to people (or be an unscrupulous moral-less sales person) because when people experience that service and are unsatisfied odds are they are going to let you know, and in any service industry people aren’t exactly nice about their bad experiences. This remains true in the executive car industry but there are some additional challenges faced by the limousine sales person. For one when dealing with the corporate end of the business things need to be perfect, without exception, and corporate entities using an executive car service can be very demanding because often times your service will directly affect their service. What I mean is that if we are scheduled to pick up the VP of sales for a major financing firm and take him to his meeting with a potential client and he is late (because we are late) that costs him money, for the most part if that happens once they are looking for another service (and justifiably so).
The other side of the business is the celebratory side, weddings, proms birthdays and special occasions. Events that for people usually mark major life milestones, and although there exist no or very little residual business for these type of events, these types of trips can be the most stressful and potentially problematic. Just like the corporate end people are spending a good amount of money and they expect nothing short of perfection. Unfortunately sometimes there is just no pleasing certain people, no matter what they will not be fully satisfied and again when things go wrong it is usually the sales person who gets that angry phone call.
That’s why it is a pleasure to be able to work for an organization that is flawless. All Star Limousine is everything that an executive car service and limousine company should be. We are always on time, we will always have a clean late model vehicle in perfect working order, you will get what you ordered and what you are paying for without exception. So to do sales for this company is nothing short of a blessing. In an industry riddled with poor service and disastrous reputation All Star continues to expand it’s business and grow its customer base. This is no testament to the sales and marketing team because their job is easy, it is a testament to the company as a whole, to the service we extend. Because without the product behind you a good sales person’s job is next to impossible, but if the service or product is there it literally sells itself.
All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!