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Getting The Word Out

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Nov 13, 2014

Getting The Word Out


 

So many brands and businesses struggle with marketing and sales, the most common question asked during a sales meeting is “How can we generate more business, how can we make more money?”  It comes down to one thing ultimately, getting the word out.  Building brand awareness and expanding your customer base is never an easy thing and it often takes time, money and a lot of creative thinking.  Below are three proven ways to get the word out about your business.

 

1)   Be versatile and flexible with your advertising.  Research different methods of inexpensive advertising, for most brands creating pages on different social media platforms is a great and cost effective way to start letting people know about your business.  Once you have a bit of marketing capital try different paid advertising options on these platforms.  The important thing when advertising using new methods is to keep a very close eye on the results and be willing and able to immediately end any new endeavors or to radically change them if they are not seen to be working.

2)   Think outside the box.  Today’s market is dynamic and fast paced; the traditional methods of marketing will work for some but not for everyone.  Putting a commercial on TV or the radio was a great way to generate customers thirty years ago but it was primarily because that was the only way you could advertise.  Now we have a multitude of marketing options, the Internet alone is filled with different ways to bring your product to the people.  Again the best way to make use of it is to do research and try different things, what works for some will not work for everyone.

3)   Build a dedicated and capable sales and marketing team.  Your product or business will only be as good as the people who represent it.  If you have able individuals driving sales and properly advocating your brand it can make all the difference between failure and success.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2014 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!