The Backup Plan November 2014

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Getting The Word Out

Posted On: November 13, 2014

Getting The Word Out


 

So many brands and businesses struggle with marketing and sales, the most common question asked during a sales meeting is “How can we generate more business, how can we make more money?”  It comes down to one thing ultimately, getting the word out.  Building brand awareness and expanding your customer base is never an easy thing and it often takes time, money and a lot of creative thinking.  Below are three proven ways to get the word out about your business.

 

1)   Be versatile and flexible with your advertising.  Research different methods of inexpensive advertising, for most brands creating pages on different social media platforms is a great and cost effective way to start letting people know about your business.  Once you have a bit of marketing capital try different paid advertising options on these platforms.  The important thing when advertising using new methods is to keep a very close eye on the results and be willing and able to immediately end any new endeavors or to radically change them if they are not seen to be working.

2)   Think outside the box.  Today’s market is dynamic and fast paced; the traditional methods of marketing will work for some but not for everyone.  Putting a commercial on TV or the radio was a great way to generate customers thirty years ago but it was primarily because that was the only way you could advertise.  Now we have a multitude of marketing options, the Internet alone is filled with different ways to bring your product to the people.  Again the best way to make use of it is to do research and try different things, what works for some will not work for everyone.

3)   Build a dedicated and capable sales and marketing team.  Your product or business will only be as good as the people who represent it.  If you have able individuals driving sales and properly advocating your brand it can make all the difference between failure and success.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2014 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest! 

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The Art Of Execution

Posted On: November 12, 2014

The Art Of Execution


 

 

Everyone has good ideas, but only a few of us have the ability to execute them.  It is easy to dream but no so easy to do.  This, I believe, is what separates the successful from the mediocre.  We all have dreams, desires, goals and ambitions and most of us (weather we realize it or not) have the ability to manifest these ambitions.  Why then do so few achieve their dreams? 

 

The art of execution is easier then it sounds, but it takes courage and conviction.  The process is not to sit and dwell and plot out every and all eventualities, it is simply to do what must be done.  Most likely you will fail the first time or two, most of the people who have achieved great success failed many times before succeeding, the trick is to get up once you get knocked down.

 

What happens to many dream chasers along the road to their success is that they get side tracked, life itself often gets in the way.  They feel pressure from without, pressure to conform, pressure to hit those major life milestones, and to succeed in a more conventional way.  Even for these individuals dreams are not lost, it takes fortitude, it takes the belief that it can be done, and it takes courage. 

 

Live outside your comfort zone, don’t just step outside it every once in a while.  Try and fail a thousand times but make sure you get back up.  Believe in your self and in your dreams, your subconscious will eventually find the way for you if you believe enough in what you are trying to achieve.  Don’t just think about it do it.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2014 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest! 

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Operations Manager

Posted On: November 07, 2014

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