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Feb 27, 2014

Branding


 

 

 

Branding, product recognition, visibility these are all terms we hear constantly in the marketing world but what is it all really about?  First of all branding and product recognition have to do with how recognizable your brand, logo or actual company is, this is based heavily on visibility.  The more in front of your customers face you are the more recognizable you will become.  This is true even on a subconscious level, which is the purpose of those giant billboards we see all the time on the interstate or on our way into the city.  Ultimately what is the most important is the association your clients have with your brand, when they see your logo what are the feelings they have?

 

Visibility is tremendously important for any business or product.  After all if people don’t see your product or know about it how are they going to buy it?  Visibility and product recognition are achieved through various methods, 90% of which are relating to marketing and sales efforts.  Some of the more common examples are print ads, television and radio commercials, and of course social media.  Experts say it takes seven touches before you can make a sale, in other words people have to have seen or been exposed to your product at least seven times before they feel comfortable enough to make a purchase.  Now this of course is not true for everyone some people are much more impulsive then others, and some take a lot more then seven touches, but it seems to be a pretty accurate average.

 

Branding is a bit more complicated.  Branding has to do with product recognition and visibility.  It encompasses the above-mentioned marketing tactics but it also has to do with the quality of the product and customer service.  Branding is the feeling one gets when they see your logo or your product and the association they make.  Yes it has to do with identifying the Nike swoosh with the popular sneaker company but it also has to do with a negative or positive association.  When you see the Nike swoosh do you think of a quality product?  That is branding.

 

Branding is important because it is not something easily faked.  If you have a good product or service people will know it, if you offer poor quality merchandise people will eventually come to realize that as well.  Good advertising, and just getting your name out there via the right platforms and mediums can increase product recognition and visibility.  Branding is something that becomes defined over time through consistent service, it falls upon you to make sure that the service or the product is a good one.  

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!

by Jarrad Kulick