Delivering (Keeping Promises)
One undeniably important aspect of business is delivering what your clients expect. In fact, this might be the most important aspect of business. You need to do what you say you are going to do and to keep your promises. If a customer buys something you are selling and is disappointed or feels that he or she has been mislead in some way the negative impact on your business is incalculable. That person then goes and tells their ten friends how bad your product or service is and then those ten people go tell their ten friends and so on and so forth. On the other side exceeding expectations and doing more then what is promised will cement you as extraordinary in the minds of your clients.
You are much better off under promising and over delivering, but then you run into the issue of failing to make the sale in the first place. There is also the fact that some people will just never be satisfied, some people are impossible to please. So what then is the answer, how can we make sure that we keep our promises? It comes down to one thing really, a great service or an incredible product. You can do all the marketing in the world, have monsters on your sales team and in the end it means nothing if what they are selling isn’t living up to customers expectations. On the other hand even a mediocre sales team can build a successful company with the right product.
You need to find that balance between promises and execution, and if your service or product has the ability to exceed expectations you are in good shape. Constantly refining your methods or your product in an effort to make it the best that it can be is a good step on the way to success. Making sure your marketing and sales team has a complete and thorough understanding of what they are promoting is also very important. In the end it comes down to having something great that the people want and need, because a great product will ultimately sell itself.
All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2014 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!
by Jarrad Kulick