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Customizing The Sale

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May 18, 2015

Customizing The Sale


 

With information technology what it is today competition gets fiercer as margins get smaller.  People have more of an ability to find things on their own as opposed to being forced to use a third party or a broker type service and because of this they find them selves with more options.  This is good for the market as inferior products are forced out quicker and it keeps price gouging and poor quality service to a minimum.  It can, however,  be bad for the small business owner or the guy who is just starting out and who may be underfunded.  So how can the little guy compete with the big box stores and the institutions that have been around for decades?  Is there no hope for the small business owner?

 

The good news is that there is and the solutions, although not exactly simple, are available to all.  The trick is customizing the sale.  Differentiate yourself from the completion by being creative and offering something outside the box that the competition either cannot, or is not, willing to do.   This pertains especially to service orientated businesses or businesses catering to a more high-end clientele, areas where that extra touch or that tiny accommodation means everything. 

 

In conclusion the ability to customize the sale is what will separate you from your competition, even if the competitor is better funded or more experienced.  Giving that little bit extra or being willing to customize the service for a customer makes you and the service you are delivering special.  Never under estimate the power of customizing the sale.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2014 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!