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A Digital Marketing Strategy

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Jan 29, 2014

A Digital Marketing Strategy


 

 

We have all heard that SEO and social media are the big players in the marketing world these days, so for those of us that aren’t super computer savvy the question is; how can we make the best of these unfamiliar mediums?   The world of marketing has come a long way from the days of magazine ads and radio commercials (although there is still a place for these tried and true methods).  Today your search engine ranking is probably what people value the most when analyzing their marketing endeavors.  Social media has gone from non-existent to an absolute must have for businesses and corporations.  Things are changing and they will continue to change, below are some tips to help maximize your marketing strategies.

 

Update your website as often as possible.  SEO or search engine optimization is no longer some big mystery; the formula is actually pretty simple.  Make sure your text is keyword heavy; three percent seems to be the magic number.  Make sure the keyword or words you are looking to optimize are in the title and the meta-title as well as the URL.  Make sure your content is original and relevant and then that is pretty much it.  It really is that simple.

 

Social media is another up and coming thing.  Embed links onto your website and stay current with everything.  Try to make posts that entice engagement and spark conversation, get people excited and interested.  Social media is a great medium for advertisement and the new way to get the word out about your company.  You can offer promotions, show new products, create trust, legitimacy and even build relationships.  Social media is not working against the more traditional advertising mediums it is working with them.

 

Stay current, watch the trends and don’t be afraid to try something new.  SEO and social media are the major players these days but that might not be the case forever, things are constantly changing and the world of marketing is always in a state of flux.  Pay attention to your website it is the easiest window into your business world, keep it updated and relevant.  Social media has become a major player in the world of advertising do not underestimate the importance of having a company page on Linked in and Facebook.  All these things will help contribute to a sound and comprehensive marketing strategy.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!

by Jarrad Kulick