Has Uber Gone Too Far?
We have posted several articles about the black car service Uber, due to recent circumstances it may be the last. Uber appears to have finally crossed the line this time by threatening the personal life of a journalist. It may be that this is just the hair that broke the camels back, or this my have been just a very poor move, regardless the internet has been on fire the last few days with users posting in rage about the car service and its toxic culture.
It was a bad idea for Uber senior VP Emil Michael to threaten a member of the press while speaking to another member of the press. Specifically he suggested that the company could spend $1 million on digging up dirt on opposing reporters by hiring a team of eight, four journalists and four investigators, and using the companies “God View” software in an attempt to blackmail members of the press to portray Uber in a positive light. Or if not black mail launch a mud smearing campaign in response to bad publicity printed about the black car service.
His public apology is as follows “The remarks attributed to me at a private dinner-borne out of frustration during an informal debate over what I feel is sensationalistic media coverage of the company I am proud to work for-do not reflect my actual views and have no relation to the company’s views or approach. They were wrong no matter the circumstance and I regret them.”
Many feel this is too little too late. This is only the most recent black eye for the tech giant, numerous allegations have been slung at the company. Uber has been accused of everything from ruthless and unscrupulous business practices, to price gouging, to attempting to operate outside state and federal regulations, to putting its customers in danger. Finally users and potential clients are beginning to question the win-at-all-cost culture of the ruthless company and many are deleting their Uber apps from the iPhones.
Will this be the last of the massive car service? It may just be. It may be about time as well, this company is great in theory but horrible in execution, it is a company that could have done so much right but in reality did so much wrong.
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