What It Takes To Win The Bride
Now this blog is not going to be about finding your true love, this is about how, as a wedding vendor, you can gain the business of a bride and groom interested in your services. In the service industry word of mouth is king, you can do all the advertising in the world but if your service or reputation is terrible then it all means nothing. Brides and grooms demand, and rightfully so, a certain level of perfection, after all they pay a premium and they have enough things to worry about aside from the contracted vendor not doing their job. How can we as service providers assure the bride and groom that they are in good hands?
Again reputation is tremendous, nowadays with review sites and open forums people can and will do their research on a company prior to contracting with them. We previously discussed the art of selling or how to sell in today’s world. Present your information open and honestly to the bride and groom, do not treat them like they are stupid and do not try and trick or manipulate them into a sale. Have a good product and explain to them their options. Trust in their ability to make the right decision.
It comes down a lot to presentation, brides and grooms what to have confidence in the vendors they select, they want to feel comfortable with there decisions. You as a potential vendor need to gain their trust and put their minds at ease. Be good at what you do and enjoy it, have confidence in your service and work hard to be the best at what you do. If you do these things it will reflect in your service, your reputation and the way you present yourself and your company.
To win the bride you need to have a good product and you need to be able to present it properly. Bride and grooms today have many resources that they can use to find out the truth about your company and your competitors. Be honest and work hard to be the best at what you do, if you do these things you will have more brides and grooms then you know what to do with.
All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2014 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!