3 Ways To Reach Your Target Audience On A Budget
One of the most common questions asked by small business owners is how can we get the word out about our product? For the larger corporations and big box stores the task is far simpler, primarily this is because of the budget allotment for such a thing. With a seemingly endless supply of cash, getting in front of people is an easy thing. When the purse strings are a little tighter it forces you to be a bit more creative. Below are three ways to reach your target market on a budget.
1) Social media. As we all know social media platforms such as Twitter and Facebook are fast becoming the primary channels for marketing. Right now these outlets are perfect for small to medium sized companies, as advertising is affordable and can be done from the comfort of your own living room. In addition to being quick, affordable and very customizable it is intuitive and something almost anyone can learn how to do.
2) Organic SEO. Instead of using an expensive pay per click option like Google Ad words look to optimize your website and online content organically. This is a lot easier then most people realize as search engines are becoming more and more advanced. Ultimately they will get to the point where the best or most relevant content is what will be found first when a user enters a query into the search bar. This will do away with rewarding those that have deep pockets or those that are looking to exploit loopholes. It will force those that want to be found to have good, informative and relevant content.
3) Finally have a great product. If you are looking to get the word out there about a product or service, and have a very tight budget, put the money back into the service as opposed to trying to spread the word about it. When a choice has to be made, optimize the quality of what you are trying to sell. The word will spread that what you have is good and worth seeking out. The short-term loss will be worth it in the long run.
In the end, branding on a budget can be difficult, but it is possible for the little guys to compete with the big boys. Social media is an ideal method for spreading the word about your company and doing it cheaply. Organic optimization is fast becoming more relevant then the old pay per click model, make sure your website has plenty of useful and relevant content. Ultimately the best and most cost effective way to market a product is to get people talking about it, and the best way to do that is to make it great!
All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2015 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!