Social Proof
Social proof is not exactly a new term but for the purposes of this discussion the most recent meaning of Social Proof has only been introduced within about the last decade or so. Like many terms or phrases the words social proof can mean many things, today we are going to talk about the term social proof in so far as its meaning of lending authenticity or legitimacy though affirmations of users and clients typically in the form or digital testimonials. Examples such as likes or shares through the more popular social media platforms and or reviews left on third party sites like Yelp or Google.
Really social proof is all about credibility. When a potential client clicks on your website and sees video or written testimonials (video testimonials are the best) it shows that potential client that your business is reputable or that others have used your services and been satisfied. This is social proof, the affirmation or endorsement by a credible or unbiased source. Social proof is the marketing tool of the digital age and studies have shown substantially increased conversion rates due to higher levels of social proof.
There are many ways to increase a company’s social proof. Some of the simpler and more easily attainable are gaining “likes”, “plus 1’s” or “followers” via the more heavily trafficked social media platforms like Google plus, Facebook and Twitter. Another way to increase credibility is to work on your SEO or search engine optimization. One of the best and most authentic ways of increasing social proof is to have video testimonials imbedded into your website, real clients that have had positive experiences and who are willing to share their opinions and feelings.
Now once you have that social proof it is important to make the most out of it. Make sure you showcase it on your website and any other relevant platform. Let people know what others have said about you, show them the proof. Its one thing to be able to get those Facebook likes its another thing to be able to use them properly.
So social proof today is about building that digital reputation through user affirmation. There are several ways to gain that coveted social proof, SEO, social media and client reviews are just a few, see what works best for you or try them all. Then once you have that proof use it, its worth nothing if your not making the most of it.
All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!
by Jarrad Kulick