The Backup Plan February 2014

Networking

What exactly is the definition of networking? It is commonly defined as; “A supportive system of sharing information and services among individuals having a common interest.” Essentially this means socializing with a purpose.  In todays digital age their exists many forms of networking, everything form the tried and trued old fashioned flesh to flesh networking to the digital age method of social networking.  It all has advantages and disadvantages and each has its place in the business world.

Good old-fashioned face-to-face networking is still alive and strong today.  There exists millions of networking groups and associations around the world and the primary purpose of which is to generate business.  Here on long island I can personally attest to being a member of over a dozen in the last decade or so, some of which were much more advantageous then others.  The benefits of this type of networking include building real relationships and generating trust, there are few things, even today, that are as reassuring as a good old hand shake and a smile.  One of the negativisms of this type of networking is the time and cost involved, sometimes the business generated though networking groups is frightfully minimal.  Sometimes the type of group you join is industry specific and you may find yourself in a “you scratch my back and ill scratch yours” type situation and your stuck with out a back scratcher.

The other commonly recognized form of networking that we see very often today is the networking done through social media, commonly known as social networking.  This type of networking has numerous benefits including low cost and time investment, lighting fast feedback and the ability to reach people all over the world easily and in moments.  The downside to this is that it tends to be very impersonal and it can be hard to generate the trust that face to face networking is so well known for.

Regardless of the type, proper and dedicated networking can only help the growth of any good business.  Knowing which type will work best for you and your business, and how to use each one, will help you tremendously on your road to success.

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!

by Jarrad Kulick

Content Management

Content management and content marketing can consume a lot of company resources when done properly.   The public’s perception of your brand and image is crucial in maintaining a successful business.   Proper content marketing is at the very least a full time job if not something that needs to be outsourced to a reliable and reputable company.  From social media management, to blogging, to the analysis of past, current and future marketing endeavors a content managers job is vital for a company’s success.

If you do not have the resources in-house, then you may find yourself in the position of having to outsource your content management.  This can be a make or break move, outsource to the wrong company and not only are you wasting time and money but your brand is on the line.   A mid-sized organization is usually better off hiring someone one in-house so that his or her efforts and results can be directly and accurately quantified as well as corrected and changed if the current process is not yielding the desired results.

If you decide to bring someone in understand that proper content management is nothing less then a full time job.  It may seem like simple Facebook posts or Email blasts to the casual viewer but when done correctly it involves strategy, timing and good business sense, as well as a complete knowledge of current market conditions and trends. A good content managers job is far from an easy one.

Content management is the advertising wave of the future, without proper control and presentation of the brand via social media platforms and the Internet your organization will be lost in the myriad .coms, startups and corporate giants that populate todays business world.  This is not an area to neglect or ignore, this is an aspect of any business that deserves emphasis and attention.

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!

by Jarrad Kulick

Luxury Travel

Sometimes it’s not about where your going but how you get there.  It is with this thought in mind that the Diamond Class Service of All Star limousine was created.  At All Star Limousine all of our clients are VIPs, we pride ourselves on offering a premier service internationally that surpasses our competition in every way.  However there are certain clients who require, and at times demand, a certain level of service that calls for a special hands on approach and it is because of them that all star created its incomparable Diamond Class.

With the approach that if the journey is disappointing then your already arriving with a bad taste in your mouth All Star Limousine built its reputation on first class service, offering nothing but the very best for all of our cliental.  Where many companies concern themselves only with new business or bringing in as much profit as possible we optimize our service, our staff and our equipment, this way when you rent an All Star Limousine you are guaranteed an unbelievable experience.  We believe we are a cut above the rest and the statement is not meant to sound arrogant it is only an observation after spending many years in this industry and seeing how the competition operates, I am very proud to be a member of the All Star team.

An individual traveling on business can rent an Uber car or call a taxi service or use a cheaper form of transportation or they can use an executive car service like All Star Limousine.  There exists a tremendous difference between these services and sometimes it is not immediately apparent to the client.  This is an industry where you will get what you pay for, for detailed information regarding the differences between an executive car service and a black car service follow the link.  Again this is about the ride or the journey if you start your trip off with a bad experience then you run the risk of tainting the remainder of your vacation or ruining your business venture abroad.

Diamond class was founded because we already do the hard part, providing top-notch executive car service; it was just a matter of doing that little bit extra.  Some clients need that extra touch, the greeter, the porter, the concierge, an on-site dispatcher an event coordinator.  Some want the amenities, the champagne, the roses, the gifts in the car, that cup of coffee and the morning paper.  This is what Diamond class is all about.  We have the ability to accommodate any need, at All Star Limousine we never say no and when we pick you up we don’t let you down.

Remember you get what you pay for in this world and when traveling its as much about the journey as it is the destination.   You can fly coach, first class or you can take the bus, we are fortunate to live in a time where we have options.  Style, class and luxury cost a bit more but if that’s what you are looking for give us a call we guarantee your satisfaction.

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!

by Jarrad Kulick

White Glove Service

In the service industry, especially in a high-end service industry, you will on occasion have clients that have incredibly high standards and expectations.  The demands of these individuals or groups can seem unrealistic or overwhelming but that comes with the territory, this is what the service industry is all about.  The executive car service and limousine service industries are two types of businesses where servicing very high-end cliental is the norm.  Let me be the first to tell you if you are not equipped to handle individuals with exotic and exacting demands you are in the wrong business.

Weather it is on the corporate end or the celebratory end clients of the limousine industry will expect a lot.  Your corporate passenger may expect you to be available for a pick up at a moments notice (at all star we call these “ready now’s”), on the celebratory end you may have a bride who wants to control every moment and detail of each transfer involved on her wedding day.  From our perspective, behind the scenes, we know that some things are just unnecessary or unrealistic, but your client will not want to hear this.  You need to make their vision a reality, you need to accommodate or else risk losing the client.

One of the best ways to make these things happen is to be prepared.  Have systems and protocols set up expecting these types of requests.  For example All Star Limousine has chauffeurs on stand by at all the major HUBS in anticipation of those “ready now’s”.  On the other side, say for a wedding, the gentlemen we send out on our weddings are chauffeurs of the highest caliber, men and women who have been in the industry for years and have driven hundreds of weddings.  This puts them in a great position to help facilitate the entire day and to be prepared for any eventuality.

But no matter how prepared you may be or how many things you may have witnessed there will always be that curveball.  Be prepared, train your staff accordingly, use only the best equipment and do the best that you can.  The service industry can be difficult at times but that is the business we are in.  Experience and dedication to a job well done will be your greatest assets.

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!

by Jarrad Kulick