State of the Industry
The Limousine and executive car service industry has changed significantly over the last few years. A decade or so ago it was all about nights out on the town and trips into the city, celebratory services for those that wanted to do something special. At that time weddings were still done but the needs were different, tradition was still playing a major role in the decisions of the soon to-be-wed. This is also true with the corporate clientele, they still need service for their clients and executives and they still need airport transfers but the vehicles they are interested in have changed.
Today for our prospective brides and grooms tradition often takes a back seat to practicality. Not everyone is demanding the pure white antiques and the two white stretch Lincolns for the groomsmen and the bridesmaids. Most people end up getting one larger vehicle for everyone, price wise it makes more sense and everyone can stay together and enjoy one another’s company. Don’t get me wrong there are still plenty of people who adhere to the traditional three white car wedding but many people want to be different, to do their own thing. Sometimes it is money that plays a role other times its just to do what makes the most sense.
As for our corporate clientele the days of taking a stretch limousine out to diner or to the airport are over. The Executives and CEO’s of the major companies have no interest in being pretentious or looking like rock stars they simply want to be accommodated safely in a nice clean new car. Again practicality and economics play a role, it doesn’t make sense for one person to take a stretch to a sales meeting and of course a traditional town car is much less expensive then a stretch limousine. The other thought is that for sales events and clients you don’t need to send some big gaudy vehicle as the gesture could be interpreted negatively. For example here is this corporation trying to show off or trying to schmooze over a client and that client may interpret the gesture as a sign of arrogance or pretentiousness. So a nice attempt turns out to be completely counter productive.
But business is still good; despite changes in the economy people are still certainly renting town cars and limousines. The average or occasional limousine user has disappeared but people are still and will always be getting married. Those fortune 500 companies are still going to need car service and that will never change. So although things are changing the industry itself is still thriving, as long as the executive car service or limousine company itself has the means and the will to change with the times.
All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!
by Jarrad Kulick