The Backup Plan November 2013

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Black Friday Beware

Posted On: November 29, 2013

Black Friday (say it isn’t so)


 

 

For those of you that are relatively new to the retail-shopping world we would like to provide for you a brief but enlightening education.  Black Friday is a perfect example of some of the more notorious marketing ploys perpetrated by retail and department stores.  Unfortunately it is also one of the few shopping days that retail customers can get really excited about.  Read on and don’t become a victim of some of the trickier marketing ploys out there.

 

First, as I am sure most are aware, there exists a huge mark up for retail items, the sweater we buy in the store for $59.99 probably costs that store somewhere around $14.99 when they buy it from the manufacturer, talk about a profit margin.  Now in reality the store does not expect to sell a lot of those sweaters at that starting price and the bulk of them will go at the fist mark down.   They are expecting to sell out at their bottom line which on a day like Black Friday with a 50% off sale will be around $30 this is still a 50% mark up for the store.   It was not always this way, you never saw a 40% off sale until the late 70’s early 80’s this is because retail stores starting popping up all over the place around that time and competition was fierce.   So in an effort to drive traffic their way stores started to invent these marketing ploys to get the customers in the door.

 

Another common tactic is the mail in rebate and even more common and less obvious are those tempting gift cards.  Most items that are listed as marked down or xxxx amount with a mail in rebate can be found online or in less trafficked stores for the same price all year round.   The gift cards with certain stipulations are another thing to watch out for, beware the gift cards that require you to spend a certain amount before they can come into play and if you combine that feature with a narrow window where it can be used I suggest you get all of your holiday shopping done right then or miss out on any type of deal.

 

These are just a few of the clever scams retail outlets use to lure shoppers in the door.  Although not criminal it is at the very least misleading and deceitful.  Don’t kill yourself running around this Black Friday when many of those seemingly great deals can be found year round with just a bit of investigating on your part.  Do our homework and be a savvy shopper, you will make your own deals.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!

by Jarrad Kulick

 

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The Importance of a Good CRM

Posted On: November 27, 2013

The Importance of a Good CRM


 

 

What exactly is a CRM?  CRM stands for customer relationship management and is an invaluable quantifying tool for customer service and marketing.  Essentially what A CRM does (in either software or department form) is measure your existing marketing efforts and keep your current customer base in the loop.  There are many CRM programs out there for businesses of all sizes, part of the trick is identifying what one is right for you, you don’t want to end up with something that is too big for your needs and you definitely don’t want to end up with something that is too small.

 

Some of the better CRM’s out there are programs that are very easily downloaded onto the computer and require only a small monthly fee too maintain.  Salesforce and Highrise are two of these programs; both are great pieces of software and offer versatile database, reservation and marketing options.  Salesforce is at the high end of the spectrum used by some of the biggest corporations, it can be a very daunting program to manipulate if you do not have the knowledge or the staff to maintain and utilize it.  Highrise is good for the small to medium sized business and is priced as such.  Highrise is an extremely good CRM and comes highly recommended.  Either one of these programs offers businesses an easy way to quantify data and organize their customer base, two things that are vital to any growing business.

 

Ultimately it is up to you but to operate without a CRM is to essentially be flying blind.   A good CRM will help you get organized and at the very least will save you money that would otherwise be wasted on futile marketing attempts.  Highrise and Salesforce are two great marketing tools that can build databases and track sales results.  A good business will thrive with the assistance of a CRM it is just a matter of identifying which one is right for you.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!

by Jarrad Kulick

 

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Three Of The Best Sushi Restaurants In NYC

Posted On: November 26, 2013

Three of the Best Sushi Restaurants in NYC


 

 

Today we are going to discuss the world of NYC sushi.  Previously we have presented the best steak houses in the city, the best restaurants for fine ding and the best places for shellfish and seafood, now its on to the raw fish.  Sushi is a personal favorite of mine and, as usual, NYC presents us with a wide range of options for this traditional Japanese fare.  Here are three incredible places to get unbeatable sushi in NYC.

 

15 East located, not surprisingly, at 15 E 15th street is presided over by Jewel Bako veteran Masato Shimizu.  Shimizu imports only the freshest first-rate seafood flown in daily from Japan and his creations are culinary masterpieces.  The dark wood bar rests commandingly beneath a high airy ceiling and presents a feeling of importance and authority.  As if to emphasize this point Shimuzu owns a massive collection of well worn books depicting detailed fish anatomy charts and diagrams which he uses to impart a friendly education to his customers.  Shimuzu serves up excellence and education all with flair and a smile.

 

Kanoyama caters to a bit of a younger crowd that haunts the streets in the East Village, throngs of co-eds flock to this restaurant known for its amazing nigiri and glistening skin-on jack fish.  Veterans Nobuyuki Shikanai and Daigo Yamaguchi run a nonchalant kitchen staff that’s serves up meltingly fresh sushi and shashimi.  Time Out says do your self a favor and “Order anything on the menu with toro on it”.  The newly named Koi (not to be confusing) comprises a large space, part of which is the heavily frequented saki bar.  So if you’re looking for a quiet meal and some time to reflect on the excellence that is Kanoyama find a nice place in the back room to enjoy that sweet-soy miso cod.  Catering to all, Kanoyama offers its fare at a substantially lower price then most of its contemporaries.

 

2012 saw the rise of fine-dining impresario David Bouley’s Ichimura at Brushstroke.  The phenomenally fresh and buttery sushi is presented on elegant plates prepared by Eiji Ichimura.  Blond wood and amber lighting is complemented by Lacquered Japanese ceramic ware and creates a gorgeous and traditional ambiance.   Their signature dish is the chawan-mushi a steamed egg custard decadently topped with a black truffle sauce and melt in your mouth snippets of Dungeness Crab.  This Michelin-starred venue is not to be missed by anyone proclaiming to be a sushi aficionado.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!

by Jarrad Kulick

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Thanksgiving

Posted On: November 25, 2013

Thanksgiving


 

Thanksgiving is an American and Canadian holiday originating at the time of the protestant reformation and the emigration of the European Pilgrims to America.  Traditionally thanksgiving was a time of prayer and appreciation, most specifically in regards to the end of the harvest season and bountiful crops.   The first American Thanksgiving was celebrated by the Pilgrims in Plymouth Massachusetts in 1621 it was a feast between the local Native American tribes and the Pilgrims celebrating a successful harvest.

 

Today Thanksgiving is a time for celebration and a time to remember to be grateful and give thanks.  We are fortunate to have what we have in this country and when we are all around that Thanksgiving table remember to appreciate the food and the fellowship.  All Star Limousine has much to be thankful for this holiday season, we are prosperous and profitable, and we have amazing employees and an incredible clientele.  Jim and Janine Powers the CEO and CFO of All Star Limousine treat their people with the utmost respect and kindness, we could not ask for better employers.   In a time of doubt and hardship for some however All Star remains a bright constant, a foundation and a reliable institution.  We give thanks for our employers our employees our co-workers and especially our clients because without you their would be no us.

 

So thank you All Star Limousine and to all involved with our company.  Please remember to be grateful and to give thanks for what you have, your family, your loved ones, your job or whatever puts a smile on your face.  It is the season for thanks and fellowship, happy Thanksgiving from All Star Limousine.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!

by Jarrad Kulick

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The Debut Of The Harbor Club At Prime

Posted On: November 22, 2013

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Black Friday

Posted On: November 21, 2013

Black Friday


 

 

Are you one of those adventurous Black Friday shoppers?  Do you venture out the day after Thanksgiving braving the hordes of ravenous shoppers seeking that elusive perfect deal?  The stores can be chaos and the people can be ruthless but one of the worst things to deal with, especially on Long Island, is the traffic.  That holiday traffic combined with the vehicles of over zealous shoppers can be a veritable nightmare.

 

In an effort to mitigate the looming disaster try using an executive car service for your transportation on this crazy day.  You can plot the route and plan the order of the stores you intend to raid and not have to worry about the other crazy motorists speeding down the road attempting to get the last of the season’s most popular video game.  A car service can be a haven in the pandemonium, a place of sanctuary where you can escape the wrath of manic shoppers.

 

This Black Friday be careful no matter how you decide to venture out.  People can be crazy on the road as it is, factor in the possibility of saving gobs of money and a potentially irate child should they not get the gift they were expecting, and you get pure madness.  Try using a professional executive car service this year it takes a lot of the stress away and can be a haven amongst the chaos.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!

by Jarrad Kulick

 

 

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The Future of Travel

Posted On: November 20, 2013

The Future of Travel


 

 

We have come far since the good old days of horse and buggy.  When you think about it the advancements made in the last century alone are astounding.  As late as the end of the 19th century automobiles were a thing of fantasy, forget about airplanes and space travel.  Since the advent of the car in 1886 we have augmented our ability to travel by leaps and bounds.  Only about 80 years later we were launching rockets into space.  For us modern men the true ramifications of these realities may fail to impress, but the fact remains we are advancing at a rapid pace.

 

For thousands of years our primary mode of travel was horse or carriage and that was only for those that could afford them, most people went by foot.  Boats and buggies came next, then steam power and clockwork, followed much later by rocket propulsion and gas powered motors and mechanics.  What is frightening is that our progression has been exponential, in other words the advancements made in the last century alone equate to, and in fact surpass, the advancements made over the last thousand years.  Experts predict that this trend will continue and we will proceed even faster into the dawn of a new age.  This new age will be serviced by modes of travel that we have not even begun to dream of, things that we would classify today as science fiction.

 

So then what will be the primary mode of travel used by the man of tomorrow.  Recently scientists have announced a theory that involves rail gun technology; this method would involve a tube like track and a large man-sized (or train car sized) bullet type capsule that will be propelled via rail gun technology at speeds up to and exceeding 500 mph.  This will get travelers from New York to Tokyo in hours.  It sounds scary and dangerous (and I’m sure it is) but in theory it is possible.

 

There are other even wilder theories and ideas out there; faster then light travel, bending space and creating “worm holes”, and even teleportation.  Incredibly all of these crazy ideas are based on scientific fact.  We currently can project particles that move faster then the speed of light, and in theory we could download the entire contents of your mind into a computer and then clone you at another destination and input your downloaded mind into that clone (that is the theory behind the current idea of teleportation).

 

As cutting edge as All Star Limousines is we haven’t gotten into teleportation just yet.  We do however offer the latest in real time flight tracking, Omatics GPS, our vehicles are compatible and make use of all the current apple technology, we have only the latest model cars and limousines and you can be sure that any relevant advancements made in the transportation industry will be integrated into All Star Limousine’s service. 

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!

by Jarrad Kulick

 

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Three of the Best Nightclubs in NYC

Posted On: November 19, 2013

Three of the Best Nightclubs in NYC


New York City is an amazing place.  Anyone who has ever been to NYC can tell you that there is certainly no shortage of things to do or places to go.  From some of the greatest museums in the world to restaurants the likes of which you will find nowhere else, NYC has it all.   The nightlife is no different.  The club and bar scene in NYC is un-paralleled; it is from this vibrant and energetic sub-culture that NYC has obtained the moniker “The City that Never Sleeps”.  Some of these clubs don’t close until the late morning (like 11am) that’s a long night!  With so much going on and so much to choose from it can be difficult selecting the right venue for you (after all we all have very different tastes), so with your best interest in mind here are three amazing clubs located in New York City.

 

Pacha NYC is a massive four-story 30,000 square foot nightclub located between the Hudson River and Hells Kitchen.  A decade or so ago there were several of these converted brownstones turned nightclubs that filled the night air with hypnotic bass and the streets with scantily clad party goers.  Due to violations, legal issues and licensing problems many of these fly by nightclubs disappeared.  Pacha NYC is a hold over from that era but was and remains a class above its competitors.  Multiple rooms playing all manner of music from funk to techno blast out the latest in their respective genres as the cutting edge LED fiber optic systems and rotating video monitors present the visual accompaniment to the auditory smorgasbord.    

 

Rose Bar.  The Rose Bar could quite possibly be the most ascetically pleasing venue in all of NYC, and that is a very bold statement.  The Rose Bar and its patrons are beautiful.  Only the most fashion-forward and attractive are admitted to this selective nightclub.  The ambiance within is second to none with elegant velvet sofas and couches and soft lighting are accompanied by expertly and meticulously crafted cocktails that taste as good as they look. 

 

The Bell House on 7th street in Brooklyn is the place to go for live music and the occasional comedy show.  A converted printing press warehouse offers a sprawling yet inviting atmosphere for bands to perform on stage.  The wooden vaulted ceilings help to offer completely unobstructed views of the stage from nearly any point within the venue.  Their two rooms, the Main Event Hall and the Frontier Room, offer very different settings for almost any type of event.  You can also rent out either room for private parties.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!

by Jarrad Kulick

 

                                                       

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