The Backup Plan October 2014

Latest

Posted On: February 15, 2017
Posted On: February 02, 2017
Posted On: November 27, 2016
Posted On: October 07, 2016
Posted On: September 24, 2016

Subscribe

Via Email:    

Sales and Marketing

Posted On: October 31, 2014

0

5 Tips For Engaging With Social Media

Posted On: October 30, 2014

5 Tips for Engaging with Social Media


 

It has been almost 14 years since the dawn of the first social media platform, and we are finally just starting to be able to accurately analyze and find out what works and what doesn’t.  Social media marketing can be a difficult and frustrating endeavor, especially if you are a smaller company, or trying to do it on the side, or on your own.  How to get followers, how to obtain likes, what can we do to get in front of more people and how can we get others to engage are all questions commonly asked by fledgling social media users.  Below are four tips that users (especially beginners) will find useful for optimizing social media for your business.

 

1) We have all hear the phrase “content is king”.  This has to do with picture and video uploads, people enjoy visuals and most algorithms used by platforms like Facebook and twitter know this.  So if an effort to make their platforms more favored most platforms prioritize posts with images or videos.

 

2) Ask questions or conduct surveys.  Getting people to engage on social media is important and it is hard.  Be interesting, don’t just endlessly spam commercial like content designed to advertise your brand or company.

 

3) Use coupons in your Facebook posts.  If you are going to post advertisements via social media a good method for getting people to click on them is giving them an obvious reason.  Statistics show that nearly 42% of users like companies so that they will receive discounts or coupons.

 

4) Keep your tweets even shorter then 140 characters.  Twitter is one of the most fickle of social media platforms and studies show that its users want posts that are direct and to the point.   Even though you are allowed 140 characters keep it below 100.  Another interesting twitter fact is that misusing hash tags can be detrimental to engagement, so its better to not use hash tags if you are not sure if they are being used correctly.

 

5) Engagement is key.  Attempt to get friends and followers talking about your page or posts, and once they do respond back to them.  If another business comments on something on your page reciprocate and comment on something you see on theirs.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2014 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest! 

0

Myo Unveiled

Posted On: October 29, 2014

Myo Unveiled


 

 

Technology is being brought to the commercial market at an incredible pace these days, and it seems as if each new invention becomes more and more unbelievable.  Most recently is Myo the gesture control armband from Thalmic Labs.  This is another wearable device that allows the user to control electronics by simply using hand and arm gestures.  With over 40,000 pre-orders the product has grown and advanced far beyond the initially offered prototype, and looks like it will rank up there right along with the other big names in biotech hardware.

 

The past few years have seen some amazing advancements in technology.   Hardware like the Oculus Rift and Google Glass have changed the gaming industry, and have made that long sought after dream of virtual reality attainable.  Even more recently we have seen Marriott Hotel’s Teleporter, a device that puts the user in a simulation that manifest a paradise vacation local without any actual travel.  The Teleporter uses more then just visuals; it gives the user the total experience by making use of the most cutting edge of 4-D technology.  Now we have Myo, an armband that allows the user to manipulate computers and smart technology via hand motions and muscles in the users forearm.  The device is not overly complex to master and it only requires the memorization of a handful of gestures. This innovation can do everything from turn the TV off and on, to shooting a simulated gun in your favorite video game.

 

The effect to someone who grew up in the era of blockbuster video and VHS tapes seems almost surreal.  We are advancing so rapidly and so exponentially its like living in a science fiction novel.   It will really be only a very short time before virtual reality becomes a viable alternate reality.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2014 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest! 

0

All Star Chauffeurs

Posted On: October 24, 2014

0

All Star Limousine

Posted On: October 22, 2014

All Star Limousine


 

 

All Star Limousine and executive car service has been in business for over 31 years, we have stayed in business this long and have continued to flourish and grow for several reasons. This company stands out because they are dedicated to providing a service that is superior to the competition; we never cut corners at All Star.  It stems from the CEO and CFO and their values and goals, their personal vision.  All Star is a family run and operated business and we not only treat our employees like family but our customers as well.  We offer high-end corporate service with the compassion and understanding of a company grown from humble roots.

 

There are a lot of limousine companies and car services out there but what many clients don’t realize is the large margin for error that exists for companies like these.  Car services like Lyft and Uber have their own special set of problems while the more traditional limousine companies and executive car services deal with traffic, mechanical error, miscommunication and a long list of potential problems that are involved in ground logistics.  Anyone who owns a vehicle will tell you that it’s not cheap to maintain, insure and run a car, try owning 200.  The overhead is monstrous.  So you will find many companies that run older vehicles or skip on maintenance, this is not the case at All Star Limousine.  With an 18-month turnaround time all of our vehicles are brand new and run flawlessly.  We also have a large and specialized staff od mechanics detailers and fleet managers who approach the maintenance of these cars with a near fanatical mentality.

 

Black car services like Uber are very different then an executive car service like All Star Limousine.  Uber is more like a cab service, a cheap and sometimes convenient way to travel, but these types of services have a very dark under belly.  There is no one who takes responsibility if there is a problem in an Uber car, people have gotten seriously injured, sexually assaulted and even killed will riding in these vehicles.  The primary issue is that Uber does not own or insure any of its vehicles or drivers so they cannot exercise any kind of quality control when it comes to their personnel or their equipment.  There is no accountability and they don’t want it.

 

Here it is the complete opposite, we exercise total control over all of our staff and vehicles, which is in part what allows us to guarantee perfect service.  I will say that again we guarantee perfect service.  Of course things outside our control such as your flight being delayed or acts of god are something we do try to anticipate but sometimes things just happen.  We take every step possible to ensure our clients satisfaction.  At All Star Limousine everyone is a VIP.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2014 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest! 

0

Five Qualities Possessed By The Perfect Co-Worker

Posted On: October 21, 2014

5 Qualities Possessed By The Perfect Co-Worker


 

 

Everyone knows that person at work that they can’t stand and that they spend far too much time trying to avoid during the workday.   Hopefully we also know that person at work who always brightens our day, that person that we seek out after that failed sales pitch or that disappointed service call.   What is it about that person that makes them so great?  Why do they always seem to be smiling and in turn have the ability to make you smile?  Here are five qualities possess by the most loved of our co-workers.

 

1- They never take all the credit.  A great co-worker is always quick to let the spotlight shine on someone else.   When complimented they are the first ones to give credit to the other members of the team.  They gain a sense of fulfillment from seeing others succeed and triumph.

 

2- They are eternally optimistic and are always able to find the silver lining in any situation.  There are optimists and there are pessimists, for the most part no one wants to be surrounded by the bringer of the black rain cloud, no ones wants to be bombarded with negativity all day.

 

3- They listen well.  The best co-workers are the ones that listen more then they talk and have a way of making those around them feel better about themselves.   Our favorite peers make us feel smarter, braver and more accomplished.  They have a way of making you feel like their ideas are your ideas and they often say far more then most, and with far fewer words.

 

4- They are never jockeying for position or actively seeking validation.  We all know those workplace sycophants who snivel and beg for any scrap of attention or praise from their employers.   The best co-workers just do what they do without need for verbal affirmation, and when they do receive it they are happy to share it with the rest of the office.

 

5- They never pass off their work.  They are always willing to do the hardest job or take on the most difficult task.  We all have those team members who volunteer themselves for the simplest aspect of a project, but are you fortunate enough to have a quiet workhorse on your team that will not only take on the toughest part of the job but will then give everyone else the credit?

 

These are five universal characteristics possessed by the most loved of our co-workers.  The next team project that lands on your desk think about this article and ask yourself are you the perfect co-worker?

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2014 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest! 

0

The Perfect Chauffeur

Posted On: October 17, 2014

0

Building A Monster Sales Team

Posted On: October 16, 2014

Building A Monster Sales Team


 

With Halloween just around the corner we figured we get in the spirit with a few ghoulishly themed blog posts.  Today’s blog is about building a monster sales team.  The driving force behind any great company is their ability to generate revenue via sales.  Logically if you’re not selling your product or service your not making money, so unless you’re a non-profit or a charity, sales are pretty important.  The perfect sales team has many components and features, each with a different role or function, but with the same underlying goal or purpose.

 

Imagine Frankenstein’s Monster, assembled from the parts of several dead men, the arms the legs the heart the brain, all-different, but all part of a whole.  The arms and legs of your Frankenstein Monster are your sales associates or outside sales people.  These are the guys and girls who are pounding the pavement and the telephones, chasing down leads and knocking on doors.  Good arms and legs need to be strong and tough, they need to have good stamina and be able to deal with monotonous tasks and rejection without crumbling or failing.   Sales often is a numbers game and by that logic the more doors you knock on the more no’s you will hear, but also the closer you will be getting to that yes.

 

Your monster needs a heart and a brain as well.  These are the driving forces behind the engine; these are the people who have the plan the design and the vision.  The brain has the plan, he or she is the one who charts the territories analyses the metrics and designs, implements and executes the sales strategy.  This individual needs to be smart and creative they need to be able to visualize the end result, their ideas and goals must obviously affect the companies’ bottom line.  The heart is the team cheerleader, this is the guy who always has that smile, who is always positive and no matter what happens helps keep everyone’s head in the game.  He’s the one who never doubts the company, the product, or its goals and will be the one who pumps the blood through the limbs of your monster in an effort to keep them moving and motivated.

 

Finally you have the nerves, the blood vessels and the other systems that link all the parts together.  These are your data gathers, your organizers, your communication facilitators and your closers.  These are the people in middle management and those that are sometimes behind the scenes.  These are the individuals who help the brain, the heart, the arms and the legs do their jobs.  They need to be organized, intelligent and efficient or else production gets bogged down.  Without them your monster is just a collection of parts.

 

Ultimately a monster sales team will be nothing short of a masterpiece (insert creepy maniacal laughter).  Each component has its own clearly defined job, but all the parts are working towards that common goal.  No one part can do it with out the others.  Each needs to have specific skill sets and each should be aware of the others roles and abilities.  Construct your team carefully and in the end you will have behind you a true monster.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2014 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest! 

0