The Backup Plan October 2014

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Sales and Marketing

Posted On: October 31, 2014

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5 Tips For Engaging With Social Media

Posted On: October 30, 2014

5 Tips for Engaging with Social Media


 

It has been almost 14 years since the dawn of the first social media platform, and we are finally just starting to be able to accurately analyze and find out what works and what doesn’t.  Social media marketing can be a difficult and frustrating endeavor, especially if you are a smaller company, or trying to do it on the side, or on your own.  How to get followers, how to obtain likes, what can we do to get in front of more people and how can we get others to engage are all questions commonly asked by fledgling social media users.  Below are four tips that users (especially beginners) will find useful for optimizing social media for your business.

 

1) We have all hear the phrase “content is king”.  This has to do with picture and video uploads, people enjoy visuals and most algorithms used by platforms like Facebook and twitter know this.  So if an effort to make their platforms more favored most platforms prioritize posts with images or videos.

 

2) Ask questions or conduct surveys.  Getting people to engage on social media is important and it is hard.  Be interesting, don’t just endlessly spam commercial like content designed to advertise your brand or company.

 

3) Use coupons in your Facebook posts.  If you are going to post advertisements via social media a good method for getting people to click on them is giving them an obvious reason.  Statistics show that nearly 42% of users like companies so that they will receive discounts or coupons.

 

4) Keep your tweets even shorter then 140 characters.  Twitter is one of the most fickle of social media platforms and studies show that its users want posts that are direct and to the point.   Even though you are allowed 140 characters keep it below 100.  Another interesting twitter fact is that misusing hash tags can be detrimental to engagement, so its better to not use hash tags if you are not sure if they are being used correctly.

 

5) Engagement is key.  Attempt to get friends and followers talking about your page or posts, and once they do respond back to them.  If another business comments on something on your page reciprocate and comment on something you see on theirs.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2014 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest! 

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Myo Unveiled

Posted On: October 29, 2014

Myo Unveiled


 

 

Technology is being brought to the commercial market at an incredible pace these days, and it seems as if each new invention becomes more and more unbelievable.  Most recently is Myo the gesture control armband from Thalmic Labs.  This is another wearable device that allows the user to control electronics by simply using hand and arm gestures.  With over 40,000 pre-orders the product has grown and advanced far beyond the initially offered prototype, and looks like it will rank up there right along with the other big names in biotech hardware.

 

The past few years have seen some amazing advancements in technology.   Hardware like the Oculus Rift and Google Glass have changed the gaming industry, and have made that long sought after dream of virtual reality attainable.  Even more recently we have seen Marriott Hotel’s Teleporter, a device that puts the user in a simulation that manifest a paradise vacation local without any actual travel.  The Teleporter uses more then just visuals; it gives the user the total experience by making use of the most cutting edge of 4-D technology.  Now we have Myo, an armband that allows the user to manipulate computers and smart technology via hand motions and muscles in the users forearm.  The device is not overly complex to master and it only requires the memorization of a handful of gestures. This innovation can do everything from turn the TV off and on, to shooting a simulated gun in your favorite video game.

 

The effect to someone who grew up in the era of blockbuster video and VHS tapes seems almost surreal.  We are advancing so rapidly and so exponentially its like living in a science fiction novel.   It will really be only a very short time before virtual reality becomes a viable alternate reality.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2014 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest! 

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All Star Chauffeurs

Posted On: October 24, 2014

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All Star Limousine

Posted On: October 22, 2014

All Star Limousine


 

 

All Star Limousine and executive car service has been in business for over 31 years, we have stayed in business this long and have continued to flourish and grow for several reasons. This company stands out because they are dedicated to providing a service that is superior to the competition; we never cut corners at All Star.  It stems from the CEO and CFO and their values and goals, their personal vision.  All Star is a family run and operated business and we not only treat our employees like family but our customers as well.  We offer high-end corporate service with the compassion and understanding of a company grown from humble roots.

 

There are a lot of limousine companies and car services out there but what many clients don’t realize is the large margin for error that exists for companies like these.  Car services like Lyft and Uber have their own special set of problems while the more traditional limousine companies and executive car services deal with traffic, mechanical error, miscommunication and a long list of potential problems that are involved in ground logistics.  Anyone who owns a vehicle will tell you that it’s not cheap to maintain, insure and run a car, try owning 200.  The overhead is monstrous.  So you will find many companies that run older vehicles or skip on maintenance, this is not the case at All Star Limousine.  With an 18-month turnaround time all of our vehicles are brand new and run flawlessly.  We also have a large and specialized staff od mechanics detailers and fleet managers who approach the maintenance of these cars with a near fanatical mentality.

 

Black car services like Uber are very different then an executive car service like All Star Limousine.  Uber is more like a cab service, a cheap and sometimes convenient way to travel, but these types of services have a very dark under belly.  There is no one who takes responsibility if there is a problem in an Uber car, people have gotten seriously injured, sexually assaulted and even killed will riding in these vehicles.  The primary issue is that Uber does not own or insure any of its vehicles or drivers so they cannot exercise any kind of quality control when it comes to their personnel or their equipment.  There is no accountability and they don’t want it.

 

Here it is the complete opposite, we exercise total control over all of our staff and vehicles, which is in part what allows us to guarantee perfect service.  I will say that again we guarantee perfect service.  Of course things outside our control such as your flight being delayed or acts of god are something we do try to anticipate but sometimes things just happen.  We take every step possible to ensure our clients satisfaction.  At All Star Limousine everyone is a VIP.

 

All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2014 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest! 

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