Twitter's IPO
Twitter just announced it’s IPO and it is rumored to be very similar to Facebook’s. Now if any one remembers Zuckerberg’s brainchild doing a nosedive almost the instant the stock went public you might be shaking your head right now. Twitter, however, is in a much better position then it’s successors and the fact that it is the last of the big four may actually benefit it.
Twitter has several things going for it that Facebook did not. For one twitter user usage is peaking right now as opposed to Facebook’s IPO being announced during a user decline (ironically due primarily to the newer twitter platform). This means that the iron is being struck while it is hot. In addition Twitter offers something completely unique to its platform, something Facebook and even LinkedIn did not (LinkedIn, by the way, was a much bigger success then its likable counter part, investors contribute this to it being easier to understand by those investing in it and by those selling the stock). Twitters news feed is instant, it is not just a way to keep in contact with friends or to engage in digital networking it is, in effect, the pulse of the world. That sounds a bit dramatic but allow me to elaborate; twitters news feed feature and trending features show us what is on the minds of people around the world, from entertainment to politics to personal opinions. Some time ago there was a German theory or phenomenon called Zeitgeist, this in German means lighting spirit, it referred to the collective consciousness of a group of people; it was how trends or fads were explained. Now twitter has actually implemented a way to monitor exactly that, this is something that no other social media platform is capable of doing.
Not only will this stock sky rocket but it will allow twitter to grow into the collective social media engine that it was (unintentionally?) designed to be. Several other factors will contribute to the success of this stock one of which is the private filing of twitters IPO under the new JOBS act, this will help avoid unwarranted inflation of the stock before it is announced. Also Twitter is going public much earlier then Facebook did which will allow Wall Street to see more growth quicker, which in turn will help bring the stock up.
Over all twitter is poised to be a monster. The time is right, the platform is unique and very special in its own right and it is taking all the right steps to avoid the mistakes made by its predecessors. I think for anyone who plays the stock game this is as close to a sure thing as anything gets.
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by Jarrad Kulick