Networking
What exactly is the definition of networking? It is commonly defined as; “A supportive system of sharing information and services among individuals having a common interest.” Essentially this means socializing with a purpose. In todays digital age their exists many forms of networking, everything form the tried and trued old fashioned flesh to flesh networking to the digital age method of social networking. It all has advantages and disadvantages and each has its place in the business world.
Good old-fashioned face-to-face networking is still alive and strong today. There exists millions of networking groups and associations around the world and the primary purpose of which is to generate business. Here on long island I can personally attest to being a member of over a dozen in the last decade or so, some of which were much more advantageous then others. The benefits of this type of networking include building real relationships and generating trust, there are few things, even today, that are as reassuring as a good old hand shake and a smile. One of the negativisms of this type of networking is the time and cost involved, sometimes the business generated though networking groups is frightfully minimal. Sometimes the type of group you join is industry specific and you may find yourself in a “you scratch my back and ill scratch yours” type situation and your stuck with out a back scratcher.
The other commonly recognized form of networking that we see very often today is the networking done through social media, commonly known as social networking. This type of networking has numerous benefits including low cost and time investment, lighting fast feedback and the ability to reach people all over the world easily and in moments. The downside to this is that it tends to be very impersonal and it can be hard to generate the trust that face to face networking is so well known for.
Regardless of the type, proper and dedicated networking can only help the growth of any good business. Knowing which type will work best for you and your business, and how to use each one, will help you tremendously on your road to success.
All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!
by Jarrad Kulick