How To Make Your Customers Love You
Customer Service these days is tremendous. Not to say that in the past it was not important, but in todays day and age anyone can post a review about your company on one of a hundred different platforms and there it will stay for anyone looking to see. Think about it for a moment, the consequences of just a single negative review can be devastating, and realize of the power that today’s consumer possesses. In a way that is kind of how it should be, the customer should have a voice. The only problem with this model is that not everyone is rational or reasonable; sometimes there is no pleasing someone no matter how hard you try. For the rest of the world below are a few tips that will help you build a loyal and adoring fan base.
Do more then is expected. Don’t promise the world and then come up short, do the opposite, provide what is expected and then surprise your customer, give that little bit extra. In the service industry especially this goes a long way, often times people are skeptical about the services they contract for, they question the reputation of the company and their own expectations. There are circumstances where the client finds himself or herself in a position of disappointment having received a sub par service that they paid for in advance. Do more then just accommodate, go above and beyond what is expected and watch how your clients react.
Ask for feed back and then actually make the suggested change. People love those that listen and it gives them a sense of power and accomplishment when you give your customer a voice. Have a repeat client that has a suggestion? Take his advice and do what he or she requests the next time without letting them know that you are changing anything and see the expression on their face.
Engage your customers. With communications technology being what it is today there are so many opportunities to interact and open a dialogue with a potential or existing customer. Social media is perfect for this. A platform like Facebook lets customers see and comment on a companies policies, procedures and current activities. Respond to those that comment on your page or who comment about you elsewhere. This will show your customers that you care and that you value their engagement and that you are talking with them and not at them.
In conclusion having customers who like you is something that cannot be overrated. A loyal and adoring fan base is paramount to successful business these days especially in the service industry. Today everyone has a voice and wants to be heard and its important that those voices are signing your praises and not cursing your name.
All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!
by Jarrad Kulick