SEO (The Do’s and Don’ts)
First it is important to establish that I do not proclaim to be an expert on either of the subjects. This may beg the question, well then why right about them. I say to you that one does not need to be an expert to understand the intricacies of certain systems they simply must pay attention and garner their information from many sources. In the case of SEO it is more a matter of keeping up on the latest trends and specifically reading about all of Google’s latest updates. Social media is similar in that watching the trends and the current interest of users, along with staying on top of any updates is what will allow one to be successful thru the use of any social media platform.
SEO, or search engine optimization, is the art of optimizing ones web age or site so that it ranks high when a user searches using a particular key word or phrase. SEO has become more and more important to businesses as the years go by because more and more potential customers turn to the Internet as their primary source of information. SEO parameters and tactics change often so as to make sure that the most relevant information is found when using the right key words. This, as you can imagine, is not simple feat. Ranking high means more money for the company, and many businesses are wiling to do whatever it takes to get their names to the top of those searches. Now this doesn’t mean that those companies are the best out their, or that they have the best product, or most relevant information, and that is why Google and the other top engines are constantly changing their parameters and algorithms in an effort to keep the Internet as orderly and honest as possible.
Some of the things that worked in years past for SEO experts no longer work today and in some case will actually have a negative impact on a sites SEO ranking. Things like spamming link backs to the site. Posting links back to the website from the comments section of another page will now negatively impact rankings where as in years past the more links you had to your site the better. Over doing it on key word density will also now negatively effect a sites ranking where before the more times you had a word on a page the better the ranking became. Many other tactics that years ago were what was done are now being considered “Black Hat SEO” tactics and users of such will be punished accordingly. A good rule of thumb for any company looking to optimize their web presence is keep in relevant and fresh, update often and put good quality information on the site. No one has a crystal ball and can see what the next update from Google will mean but it is easy to see what they are ultimately going for and that is clean, concise and organized information that is relevant and informative and corresponds to the keywords or phrases used.
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by Jarrad Kulick