Social Media Success
Since the advent of social media it seems we are introduced to a new platform at least once every six months. Many of these share similarities but at the same time many of them have very unique properties. Trying to master and engage across all of these platforms can be overwhelming and daunting at the very least. Below I would like to discuss several universal laws for success with social media.
Engage: Make sure you are not just spamming commercial like information across your news feed. Be engaging and responsive, post things your audience will want to read.
Know your audience: Understand your audience; know what they are interested in and what will keep them coming back to your page. What captures the attention of a young twenty something in New York will not be the same thing that captures the attention of a mother of three in the mid-west.
Find your voice: Identify the personality of the company you are representing. It is important to be consistent with what you say and how you say it. When you are not talking about the company or the industry make sure the phrases and vocabulary you use remains constant.
Produce quality, targeted content: Social Media is a good example of quality over quantity; it is not a race to fill up the news feed. In fact this will turn off many social media users. Make sure your posting what your audience wants to see.
Measure your results: Use the analytics involved in each platform. Don’t just operate blindly, they are there for a reason. Be goal orientated and be patient. Try different things but stick to what works.
These 5 tips are universal across all platforms. Maintaining a consistent voice that conveys the company’s goals, culture and personality will allow your audience to better understand the people behind the product or service. Crafting quality content that you know your audience will like will keep people coming back to your page and will encourage others to like and share your content. Be authentic, consistent and smart with your engagement across these platforms and you will success.
All Star Limousine is a Long Island, New York based company with an extensive global reach; we provide expert Wedding, Special Event and Executive Travel services throughout the Tri-State area and the world. We have over 30 years of experience in the travel industry; our attention to detail, 2013 top-of-the-line vehicles and professional trained Chauffeurs set us apart from the rest!
by Jarrad Kulick